Updated September 2026
Try the bar before the cookie — the filling is the whole point, and the original chocolate bar format shows it off best. Both are worth trying if you like pistachio and don’t mind a genuinely rich dessert, but skip it if “thick and sweet” isn’t your thing; this isn’t a light snack.
Two of the widely available US versions, both at Target
Who This Is For
Anyone who’s seen the crack-open chocolate videos on TikTok and wants to know what’s actually inside, plus anyone deciding whether to try the original bar or one of the newer cookie versions.
What It Actually Is, Broken Down
Dubai chocolate is a thick milk or dark chocolate shell packed with crispy toasted kataifi — the shredded pastry dough used in traditional kunafa — mixed with a creamy pistachio filling, often finished with a swirl of tahini. It started as a single Dubai dessert-shop product, FIX Dessert Chocolatier’s “Can’t Get Knafeh of It” bar, and spread globally after a TikTok ASMR video of it being cracked open racked up tens of millions of views.
The original: FIX has no storefront and no website order form — bars are sold only through a single delivery window in Dubai, released at set times each day, and sell out fast. Prices for the original run roughly AED 68–110 (about $18–$30) per bar.
Where to find it outside Dubai: Target now stocks several Dubai-style bars in the US, including Lindt Dubai Style Milk Chocolate Candy with Pistachio & Kadayif and Meronne’s version — these are inspired-by products from other chocolate makers, not FIX’s original. Several bakeries and meal services, including CookUnity, have also released their own Dubai chocolate chip cookie versions that bake the same pistachio-kunafa filling into a cookie instead of a bar.
What’s actually in it: Kataifi pastry, pistachio, tahini paste, chocolate, butter, and sugar are the core components across most versions — the exact recipe varies by maker.
What to Skip
Skip the cheapest knockoff versions if you can find reviews first — because the trend blew up so fast, quality varies a lot between makers, and some skip the tahini or use a thin pistachio spread instead of real crushed pistachio. Skip it entirely if you’re not a fan of very rich, sweet desserts; this is not a subtle snack.
Frequently Asked Questions
What does Dubai chocolate actually taste like?
Sweet milk or dark chocolate with a crunchy, toasted-pastry texture from the kataifi, a nutty pistachio filling, and often a savory-sweet edge from tahini.
Who created the original Dubai chocolate bar?
Sarah Hamouda, through her Dubai-based FIX Dessert Chocolatier — a delivery-only shop with no storefront.
Can I buy Dubai chocolate outside of Dubai?
Yes — Target and several online bakeries and meal services now carry packaged versions in the US, including cookie adaptations of the original bar. These are inspired-by products, not FIX’s original.
Is Dubai chocolate the same as kunafa?
Not exactly. Kunafa is the traditional Middle Eastern dessert that inspired the filling; Dubai chocolate takes kunafa’s shredded pastry and pistachio elements and wraps them in a chocolate shell instead.
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